A new era is beginning for Libraries Without Borders. After nearly 15 years of activity and projects in more than 50 countries, the organization is giving itself the means to further increase its impact on disenfranchized communities’ access to culture and education, through an ambitious new strategic plan and a renewed brand identity.
BSF’s new identity is the result of a pro-bono project carried out with the strategic design agency FutureBrand Paris as part of their new ESG engagements. It mobilized the 130 employees of the organization throughout the world, as well as its sponsors, its partners in the field, and its beneficiaries
The project was initiated by a first immersion phase of the agency into the universe of BSF, with the purpose of understanding the stakes and vision of the organization. This resulted into a new brand strategy embodied by a brand platform and an inspiring, impactful signature. FutureBrand Paris then translated this work into a brand-new visual identity aligned with BSF’s new era and that carries its values of optimism, innovation, and engagement.